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Robert Lusch

 
Robert F. Lusch, Ph.D.

McGuire Center Executive Director
James and Pamela Muzzy Chair in Entrepreneurship

 

 

AMA Announces Robert Lusch as the 2013 Distinguished Marketing Educator

December 19, 2012

The American Marketing Association (AMA) announces Robert F. Lusch as the recipient of the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award. The award honors living marketing educators for distinguished service and outstanding contributions in marketing education.

The American Marketing Association (AMA) announces Robert F. Lusch as the recipient of the 2013 AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award. The award honors living marketing educators for distinguished service and outstanding contributions in marketing education. Lusch will be presented with his award at the upcoming AMA Winter Marketing Educators’ Conference on Saturday, February 16 in Las Vegas, NV.

Robert F. Lusch is Executive Director of the McGuire Center for Entrepreneurship and James and Pamela Muzzy Chair in Entrepreneurship & Innovation in the Eller College of Management at the University of Arizona. Previously he served as Dean of the M. J. Neeley School of Business at Texas Christian University and was on the faculty of the University of Oklahoma for 25 years where he also served as Dean. Professor Lusch has served as Chairperson of the American Marketing Association, and trustee of the American Marketing Association Foundation. He received his Ph.D. from the University of Wisconsin.

Professor Lusch’s research focuses mainly on the area of marketing strategy, marketing theory, and marketing channels. Much of his research over the last decade has been around developing, along with Stephen Vargo, the service-dominant logic of marketing. He has served as Editor of the Journal of Marketing and is the author of over 100 scholarly articles in outlets such as the Journal of Consumer Research, Journal of Marketing, Marketing Science, Journal of Marketing Research, Journal of Retailing, Accounting, Organizations and Society as well as many other journals. In 1997, The Academy of Marketing Science awarded him its Distinguished Marketing Educator Award and the American Marketing Association on two occasions (1997 and 2005) presented him the AMA Harold Maynard Award for contributions to marketing theory. In 2001 he received the Louis W. Stern Award from the American Marketing Association for Outstanding Contributions to the Marketing Channels Literature (2001). The National Association of Accountants awarded him the Lybrand’s Bronze Medal for contributions to the accounting literature (1978). The Marketing Management Association awarded him the Lifetime Contributions to Marketing Award in 2006. In 2009 he was awarded the AMA IOSIG Lifetime Achievement Award for his research and contributions in the marketing channels literature.

 

Click to read storyRead the full AMA press release for more information about the award.
  

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